Paul Hooper-Kelly The Copywriting Secret Weapon  
       From the marketing laboratory of Paul Hooper-Kelly

Howdy ... I'm the guy many of the top internet marketing guns sneak in when they want to add the magic to their product launches (hence the "Copywriting Secret Weapon"  soubriquet).

So what's my secret?

Well, just like two of the best copywriters Gary Halbert and Michel Fortin, I laid the foundations for my successful copywriting in the best possible way - in REAL face-to-face, door-to-door, feet-on-the-street selling.

What's more, I was lucky enough to sell something that turned out to be perfect training for selling on line.  

Selling life insurance is known as "The Salesman's Graveyard". Because there's no physical product to demonstrate or allow the prospect to test drive before buying.

Apart from that - although they need it badly - nobody really wants it!

So you need a very special "edge" to make the difference between success and failure.

Which makes it the PERFECT TRAINING for ... selling on line.

What's more, I became so good at it I won a prize for being a top producer.

And now I use that very same edge to create sizzling sales letters, emails, squeeze pages and even press releases that explode conversion rates as high as 12.5% for my lucky clients.

Because writing sizzling sales copy and emails - in fact, every type of communication with your prospective cusomers isn't about the obvious, such as being able to pen a great novel. 

It’s more about getting into your prospect's shoes and thinking like they think ... and then saying what needs to be said to rivet their attention, arouse their curiosity, fire up their desire and fan it to such an extent they simply can't relax until they've bought the product.

So just imagine how your life will take off when you join my happy band of delighted clients and you too enjoy the thrill of seeing your sales skyrocket and your bank account filling up faster than you ever imagined possible. 

What's more, there are three easy ways you can have me "add the magic" to your marketing machine. So take the express elevator to the marketing penthouse, right now, by choosing your fast route to success.  

Memories of Apollo 13 - And The Real Secret Of Marketing Success.

This is the fortieth anniversary of the Apollo 13 incident, in April 1970.

So I was reminded of the sales conference I was attending at the time, where I discovered the secret of successful selling.  read on 

Recession? What Recession?

My daughter runs her own business, providing a service for some high end clients, many of them household names. And she has been able to beat the recession and increase sales dramatically, these past 12 months.

So she wasn't too surprised to see this year's shopping list of Christmas presents for clients had more than doubled. That, in turn, has delighted the owners of the little Mom and Pop Italian delicatessen, who supplies all these goodies.

And here's the really interesting bit ... read on  

The Secret Of A Sales Letter That Sizzles

Here's a simple eight-part formula for how to write a sales letter that gets results. You must first realize that all products are created to solve a problem. And you should have this problem -- and how it effects your prospective customer -- firmly in your mind before you start to write.

The pre-headline:

If you wanted to attract the attention of your buddy in a crowded room, what would you do? I guess you'd shout his name. And the chances are, he'd be alerted by his name being called and you two would make contact.

In just the same way, you make contact with your ideal prospect -- not by calling his name, of course -- but by using a pre-headline to say, in essence: "Hey, this is for YOU".

The headline:

Once you've signaled who your sales letter is for, you need to rivet your prospect's attention. read on

Increase Website Sales With These Three Easy Power Tricks

Would you be surprised to know there are many quick and easy changes you can make to any sales page to dramatically increase website sales by as much as 15.92%?

Obviously, the first prime requirement is a compelling story. Nothing comes closer to pull your reader into the sales pitch. But you can also bring forward many other elements to enhance and reinforce your message. read on        

How To Increase Sales

In today's competitive environment, the constant dilemma faced by webmasters is how to increase sales. The usual response is to throw even more cash at their AdWords account or spending even more fruitless hours performing SEO voodoo, in the effort to increase website traffic.

Yet, by adopting a different sales strategy and making a simple, proven change to their sales page, they could double, triple or even quadruple the mileage they get from their existing traffic. read on    

How To Hire A Million Dollar Copywriter For Less Than $600

You've probably heard the marketing mantra: "The money is in the list".

Well my clients don't just enjoy massive amounts of immediate sales from my sales letters, they also store up much treasure for the future, in the form of many thousands of names of buyers, who will - having been delighted with their first purchase - will be even more willing to buy more higher priced products as time goes by.

The industry standard is to make $1 per name per month. So, for example, one of my clients gained a mailing list of 11,000 active names from just one of my sales letters. Leaving aside the immediate sales at $97 a time, that means a residual income of $11,000 a month or $132,000 a year.

No wonder this guy tends to figure in the top ten of super affiliates more often than not.

So you'll understand why my clients are happy to invest thousands of dollars to have me craft their sales letters and other marketing material. Of course, they have the traffic, lists and other infrastructure to pretty much guarantee it's a no-brainer and they will have recouped their investment and be into profit in a few days.

But how does someone - perhaps like you - with only a small list and a limited budget get to that sort of position? I may just have the answer for you.  read on 

Secrets Of A Successful Sales Letter Part One

One of the key secrets of a successful sales letter is to construct it with as much care as if you were building a car engine. Miss one tiny component and it will either fail to work at all or -- at the very best -- won't work as well as it could.

So, before you put fingers to the keyboard and type a single word, you need to take as long as necessary to really get into the skin of your prospect. This is because you are writing the letter for their benefit, to convince them to open their wallet and give you money -- so you'd better get this part right. Once you do have a clear picture of your prospect, you'll be able to write a compelling letter that appeals to the emotions of your prospective customer. Why? Because people buy with emotion, not logic.

So, to appeal to the emotional sweet spot of your prospect, you should build your letter around what the product or service will do for the prospect (the benefit), rather than what it is (the feature), because benefits are what the prospect really wants: unless they are a techno geek, they don't really want a digital camcorder with auto focus, easy to use view finder and one finger operation. What they really want is priceless memories, captured with ease, the instant they occur. read on

Secrets Of A Successful Sales Letter Part Two - Turbocharger Words

It is the emotional part of the brain that makes the decision to buy and it thinks in pictures. So, using pictures -- or rather certain words that create vivid pictures in the mind of the reader -- is one of the key secrets of a successful sales letter.

So how do you paint with words?  read on   

Key Secrets Of Converting Visitors To Sales

One of the key secrets to converting visitors to sales is knowing what motivates people to buy. But before you can do that effectively, you need to know exactly the emotional forces that move people to buy.

So here goes.  read on       

How One Simple Question Can Be Worth Millions

There is a question all successful marketers must ask themselves, if they want to be rich and successful.

These five simple words can make the difference between rip roaring success and miserable failure. read on    

Are You Losing Sales By Missing This Word?

There's one word in the English language, that stands head and shoulders above all the others for getting a "Yes" response to your sales letter. And, no -- it isn't the word "free".

I hardly ever read books on copy writing, because I prefer to go right to the source. So I read books on human psychology. You see, to persuade people to do what you want them to do -- whether on a first date or in copy writing -- it pays to mug up on the psychological triggers that compel people to act.

You are reading this now, because of a psychological trigger I used in the title. The trigger that started you reading this was the fear of losing sales, if you weren't using this particular word.

So what is that word? read on    

The Secret Of Why People Buy

Always remember, people buy with emotion and justify it later with logic.

And here's the reason why they need to justify it later.  read on  

Don't Overlook The Obvious

The other day, I was getting ready for a spot of TV viewing. With such excitement in prospect, I nipped out to the convenience store for a pizza.

But it was no ordinary pizza.  read on  

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