World Class Copy Writing

Terms and Conditions

Definition:

Hereonin”YOU” and “YOUR” refer to you, your company, your employees, your representatives and your assigns, and “I,” “MY” or “ME” refers to Paul Hooper-Kelly, Quercus Projects Limited, CopywritingSecretWeapon.com as well as any publication, businesses, web sites, promotions, videos, articles and assigns of Paul Hooper-Kelly, Quercus Projects Ltd, CopywritingSecretWeapon.com and its subsidiaries.

By browsing my sites, buying products and/or services from me, subscribing to any publication or service developed by me or reading or watching and implementing information published by me, you acknowledge and agree to the following terms and disclaimers. This agreement is effective immediately and indefinitely and supersedes all other agreements made be they explicit or implied written or verbal.

Disclaimers, Terms and Rights:

I assume that all web sites featured herein either directly by implication or by link to be honest, legal and ethical. However, I am not directly affiliated with the majority of the companies featured herein and no investigation has been conducted. Further where material on this web site was obtained from third party sources, they are believed to be reliable and great care has been taken to provide accurate information. However neither I nor Quercus Projects can be responsible for the accuracy and correctness of the information contained in this web site or in my publications or by direct personal communication such as e-mail nor am I engaged in rendering legal medical professional or accounting advice.

You are urged to seek the services of a competent professional and when applicable responsibility for the use of any and all information products or services contained herein is strictly and solely that of you the user client subscriber or affiliate. I am not liable for any losses or damages whatsoever including but not limited to loss of business profits service clients information or any other pecuniary loss. Contents are provided as information only. Your judgement and discretion are required and encouraged. You must be 18 years of age or older to access and view this web site or any of the products services or information provided by this web site or from me directly.

Trademarks, Servicemarks and Copyrights:

No part of this web site may be reproduced or transmitted in any form or by any means, including mechanical electronic or otherwise such as but not limited to photocopying and recoding or by any information storage and retrieval system or transmitted by e-mail or used in any other fashion without my express prior written permission excluding the downloading and temporary caching of this web site on a personal computer for the explicit purpose of viewing this web site.

Words phrases ads and graphics whether followed by “TM” or not are my trademarks and servicemarks or are the trademarks and servicemarks of their respective owners where indicated. No part of my web site may be copied swiped or lifted without my express written permission. Any perceived slight of a specific person or organization is unintentional. Wherever the neuter is not used on this site one or other gender has been chosen to avoid confusion.

Earnings Disclaimers and No Warranties:
With the opportunities, strategies services and programs featured on this site or offered promoted or performed by me or published in the web pages books newsletters articles reports e-mails or ezines published by me I make absolutely no promises implications suggestions or guarantees whatsoever in any manner of speaking in whole or in part that by joining, responding to hiring following or adhering to any program product service or information I feature that you will produce specific results (whether to make money or whatever the topic might imply). Everything is on an “At your own risk” basis. Your success depends on numerous factors typical or atypical of most pursuits. I assume no responsibility for any losses or damages resulting from your use of any link information or service product or opportunity contained within this web site within any publication I authored or published or within any information disclosed by me in any form whatsoever.

Income statements and examples used on this web site are not intended to represent promise or guarantee that you will achieve the same results. Individual results will vary from those shown whether implied or stated. There is no guarantee you will duplicate the results. You recognize any business endevour has inherent risk from loss of capital. The incomes earned by individuals described on this web site or in any publication I authored or published do not necessary represent the average.

Agreements, Products or Services Sold or Promised:

You acknowledge that I have been or will be working for you solely in the capacity of an in dependant contractor and not as an employee director or partner. Consequently I will not be considered an employee of your company with regard to any laws such as but not limited to federal state or local income tax withholding laws.

Other than expressly stated in connection with refund guarantees for certain pre-prepared and standard books, videos and other materials upon receipt of your payment to start a customized project such as a video sales letter, text sales letter, brochure or other form of advertisement your payment is non-refundable non-negotiable and non-transferable without variation or exception.

Only after you have paid the full project fee in full including any disbursements and other expenses will the copyright to the project be automatically transferred to you.

You are solely responsible for all works submitted to you and to have the works reviewed by a competent legal professional as well as for any copyright legal patent or trademark protection for such works. You agree that you grant me the unlimited non-exclusive right to use copies of your work at my discretion for promotional purposes in my own marketing efforts.

You agree that I am under no obligation whatsoever to you and that I have not expressed any promises warranties or guarantee whether implied or stated in connection with my work. You agree to indemnify and hold me harmless from any claim arising from work assigned to me as well as the publication dissemination and use of these materials in any way at any time. This includes any errors omissions and infringements or anything that may be construed as an infringement such as copyright trademark and intellectual property violations and allegations of such violations.

You agree I am under no liability whatsoever to you and that you shall defend indemnify save and hold me completely harmless from any and all costs losses claims demands and liabilities including all attorney’s fees as well as any liabilities asserted against me that may arise or result from any service offered performed or agree to be performed or from any product or service sold by you or from any work or materials developed for you in any way at any time.

Communication:

In common with many copywriters, such as John Carlton, I cannot be reached by telephone, or any form of messaging or Skype. All communication is by email – particularly the questionnaire every client must complete at the inception of the project.

These are the instructions I work to.

Not only does this ensure that every detail of the entire project is recorded for handy reference, but it also allows the client to crystallize their thoughts, making for more effective, speedier project.

Revisions:

Under The Consumer Protection (Distance Selling) Regulations 2000, which govern all transactions with this web site, there is no right to a refund for sales letter or other personalized materials made to the client’s specification. Here is an extract from the relevant legislation:

“Exceptions to the right to cancel

13.- (1) Unless the parties have agreed otherwise, the consumer will not have the right to cancel the contract by giving notice of cancellation pursuant to regulation 10 in respect of contracts: (c) for the supply of goods made to the consumer’s specifications or clearly personalised or which by reason of their nature cannot be returned or are liable to deteriorate or expire rapidly;”

Pursuant to the conditions outlined in the guarantee shown on the home page of this web site, revisions (other than factual errors) will only be carried out after the original sales letter or squeeze page has been exposed to at least 5,000 quality, targeted unique visitors over a period of at least 30 days. Access to your logs and sources of traffic gathering will be required. Only if a sales letter fails to produce a conversion rate of at least 1% (subject to the price of the product being acceptable) and a squeeze page fails to produce a conversion rate of at least 8% over this period will any requests for revisions be entertained.

Revisions will be just that: minor tweaks or adjustments of existing copy. They will not involve wholesale re-writing of the sales letter to encompass extra material, target a different market or embrace a different strategy. Major changes, such as those just described, are new projects and so will incur a fresh fee to be paid.

No revisions will be applied to critques of existing sales pages created by third parties.

In the event revisions are carried out and the letter still fails to reach an acceptable level of conversions, then it’s clear that one of the other factors that affect the performance of a sales letter are unhelpful. This includes – although not limited to – subjecting the sales letter to poor quality cold traffic.

In that event, both parties must recognize the inherent risk present in all marketing and, as I have invested many hours of hard work and much experience in the creation of your letter, in addition to your own investment, so we must both accept we have both lost out and move on.

Kill Fees:

If for any reason you wish to cancel the project, after its commissioning and before its completion, within three calendar months. a kill fee of 50% of the total payment for the project will be charged with any balance being returned to you. At my discretion, this may be applied to a suitable future project at the then current prevailing fee structure. If for any reason you wish to cancel the project, after its commissioning and before its completion, after three calendar months from date of payment, no refunds are possible.

Copywriting Training:
The personal mentoring and copywriting training course is a personalized service. Under The Consumer Protection (Distance Selling) Regulations 2000, which govern all transactions with this web site, there is no right to a refund for sales letter or other personalized materials made to the client’s specification. Here is an extract from the relevant legislation:

“Exceptions to the right to cancel

13.- (1) Unless the parties have agreed otherwise, the consumer will not have the right to cancel the contract by giving notice of cancellation pursuant to regulation 10 in respect of contracts: (c) for the supply of goods made to the consumer’s specifications or clearly personalised or which by reason of their nature cannot be returned or are liable to deteriorate or expire rapidly;”

The onus is therefore on the student to ensure they have the enthusiasm, diligence, and stamina to continue with the course, whatever the changes (if any) in their personal circumstances.

Withdrawal from the course:

If the copywriting student fails to play their part by completing the lessons set by me within 21 days they will be deemed to have left the course of their own volition, whereupon all further lessons will cease to be sent.

Forum and Applicable Laws:

This entire agreement including disclaimers and legal notices listed herein supersedes all other agreements whether implied or stated and is construed under the laws of England in the United Kingdom of Great Britain and Northern Ireland. Any claims will be decided under the laws of England.

Revision of this document:

We reserve the right to revise this document at any time, without giving notice to any party. You should visit this page on a regular basis to ensure you are familiar with the current terms.